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The Perk Journal

How Custom Homes Handle Storage

Production homes are designed to photograph well and sell quickly. Storage doesn't photograph. A walk-in pantry doesn't show up in the listing, a deep linen

Inside the Custom Home Pre-Construction Process

Buyers who are new to custom home building often assume that signing a contract with a builder is the starting gun. From that point, they

How to Set a Realistic Custom Home Budget

Most people come into a custom home build with a number in their head. Sometimes it comes from a mortgage pre-approval. Sometimes it's what they've

Designing a Custom Home for Families: How to Plan Around Real Life

If you have kids, you already know that a house has to do more than look good. It has to function under real conditions: school

Designing a Home Office or Library That Actually Works

When people start designing a custom home, the home office or library rarely gets as much attention as the kitchen or primary suite. Those spaces

Primary Suite Design in a Custom Home: What’s Worth It and What Isn’t

If you're planning a custom home and you've started looking at primary suite inspiration online, you've probably already seen it: the cavernous bathroom with the

What Smart Home Tech Is Actually Worth Building In

Decisions about smart home technology for new construction come up earlier than most buyers expect. You're still working through floor plans, still picking exterior materials,

Building a Custom Home in Virginia This Summer: What to Expect

If you're thinking about building a custom home in Virginia this summer, the most useful thing anyone can tell you is this: the summer you're

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Top Articles

How to Read a Lot’s Drainage and Grading

A lot can look flat, green, and perfect on a dry Saturday and still send water toward your foundation the

What to Ask a Custom Builder Before Your Luxury Homebuilding Start Date

Most buyers spend months choosing a floor plan and about an hour deciding what to ask a builder. That's backward.

Choosing Luxury Custom Windows and Insulation Before Virginia’s Winters

You'll look at your windows every day and never see your insulation, yet the two decide how the house feels

Hosting at Your Perkinson Home

One of the greatest joys of owning a custom home is having the perfect space to entertain friends and family. Whether you’re hosting an intimate

The Evolution of Home Design: How Trends Have Changed Over the Decades

Home design reflects culture, lifestyle, and innovation. Over the decades, architectural styles, layouts, and finishes have transformed to meet homeowners’ evolving needs. From the formal

The Beauty of Grand Staircases: A Signature Feature in Custom Homes

A grand staircase is more than just a means of moving between floors—it’s a statement piece that defines the elegance and architectural character of a

Luxury Lighting Design: How to Make a Home Shine

Lighting is one of the most transformative elements in home design. More than just a functional necessity, the right lighting enhances a home’s beauty, creates

The Science of Color: How Your Home’s Palette Affects Your Mood

Color is one of the most powerful design elements in a home. Beyond aesthetics, the colors you choose for your walls, cabinetry, and décor can

The Art of Ceiling Design: How to Elevate a Room with Custom Ceilings

When it comes to designing a custom home, it’s easy to focus on flooring, cabinetry, and wall treatments—but what about the ceiling? Often referred to

The Rise of Bringing Nature Indoors

In recent years, homeowners have been looking for ways to create more tranquil and inviting spaces inside their homes. One of the biggest emerging trends

How a Well-Designed Laundry Room Can Change Your Life

Laundry is an unavoidable part of life, but that doesn’t mean it has to be a dreaded chore. A well-designed laundry room can transform the